There are three things you need to know about me.

First, I build and scale digital businesses. I’ve led marketing, ecommerce and digital transformation at Nike, Zwift, and now Skechers. My focus is on driving profitable growth through data, conversion optimization, and brand-led performance.

Second, I’m a hybrid operator, equal parts brand storyteller and commercial leader. I connect the creative side of consumer experience with the analytical rigor of P&L ownership, so marketing, product, and operations actually move in sync.

Third, I lead with clarity and momentum. I’ve built teams and cultures that thrive in complexity, setting a clear direction, aligning people around measurable goals, and creating the systems that scale.

That combination - commercial depth, creative instinct, and operational leadership, is what I bring to every role I take on.